By Dave Chaffey 24 Feb 2025 How to define SMART marketing objectives (with example RACE KPIs) From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..
By Dave Chaffey 23 Feb 2025 Digital marketing strategy and planning template. 2025 edition. Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..
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By Dave Chaffey 14 Feb 2025 Global social media statistics research summary Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
By Gabrielle Wright 24 Jan 2025 8 easy to use annual marketing budget templates for small and medium businesses How to strategically manage your marketing spend with 8 integrated simple marketing budget templates for different types of marketing investment Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you’re …..
By Dave Chaffey 15 Jan 2025 AI Marketing Trends in 2025 6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow …..
By Dave Chaffey 02 Jan 2025 10 Actionable Digital Marketing Trends for 2025 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
By Dave Chaffey 02 Jan 2025 E-commerce conversion rate benchmarks – 2025 update E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..
By Annmarie Hanlon 01 Jan 2025 How to create a marketing plan in 2025 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently… Research has shown that businesses with plans succeed…
By Dave Chaffey 10 Dec 2024 10 reasons you need a digital marketing strategy in 2025 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…