By Expert commentator 04 Jul 2017 Is your business doing social media right? 10 questions to ask yourself To boost your social media results, first answer these crucial questions Did you know that the very first tweet was sent only 11 years ago? It was posted in 2006 by Twitter’s co-creator Jack Dorsey who simply wrote, ‘just setting …..
By Jonathan Gabay 04 Jul 2017 Facebook challenges digital TV with original content Original content with ads is set to change the way Facebook advertising works Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old). Four …..
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By Expert commentator 03 Jul 2017 3 Ways Artificial Intelligence Will Affect Marketing in 2017 Are you embracing AI to improve your ad campaigns? Throughout the last year, artificial intelligence (AI) and its multitude of uses for marketing have become more and more obvious. While many brands were hesitant to explore the plethora of benefits it …..
By Expert commentator 03 Jul 2017 5 secrets from top brands to inspire your Twitter Marketing Strategy Follow these examples to get the most from Twitter marketing in 2017 Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 …..
By Jonathan Gabay 03 Jul 2017 How the iPhone changed marketing forever Happy birthday iPhone 120 months ago on the 29th June at 09.41am (California time) the world changed forever. Six months after being introduced at the Macworld Convention by Steve Jobs, the $499, 4GB storage iPhone was finally in stores. Since …..
By Dave Chaffey 30 Jun 2017 Using Google Analytics to evaluate content marketing effectiveness Chart of the Day: How good is your use of campaign tracking codes? As this post on campaign tracking in Google Analytics shows, Google’s UTM tracking codes provide an excellent way to see which of your marketing channels and content is …..
By Jessica Wade 30 Jun 2017 Social Media Day round-up: 6 updates in social media from this week Social Media Essentials: Facebook hit a new milestone, Instagram lets you reply live streams and Messenger just got more fun Firstly, Happy Social Media Day! This day, launched by Mashable eight years ago to recognize and celebrate social media’s impact on global communication. …..
By Expert commentator 30 Jun 2017 Creating forms that convert: Six common mistakes to avoid Optimize the forms on your website to maximize your revenue opportunities Usability Testing forms a massive part of the User Experience Research we carry out, so naturally, we observe a lot of forms being filled out! With the amount of …..
By Dave Chaffey 30 Jun 2017 Email campaign tracking with Google Analytics A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training …..