Posts by Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
Chart of the Day: Utilizing digital to drive consumers into store sees a resurgence with Retailers Customers are increasingly expecting retailers to give them the convenience of browsing online from where ever they are; in the car, in a bar, …..
Chart of the Day: Average share of weekly activity on Twitter and Facebook So, here’s the thing. Most businesses don’t utilise social media effectively enough to generate a return on their efforts. But with a few simple tweaks anyone can make Social work …..
Chart of the Day: 42% of marketers are planning on increasing the amount of time they dedicate to Pinterest This week, Pinterest have announced the addition of ad groups to their ad platform for marketers to better organise their sponsored pins. …..
Live video now available to everyone on Instagram. Instagram announced another update their platform this week. Instagram Stories will allow you to broadcast live video to your followers as well as being accessible via Explore. Live Video for Instagram Stories is …..
Chart of the Day: How does your advertising budget break down compare to the average? As we start the new year many marketers will have already been negotiating their advertising budgets for the coming year. Once approved the next major hurdle is …..
Chart of the Day: Sainsbury’s Stop Motion Animated “The Greatest Gift” races to 14 million views Christmas is only days away – retail stores are competing for consumer attention with high profile multichannel marketing campaigns, all hoping that they can report …..
Chart of the Day: Content marketing continues to be a key tactic for B2B lead generation. Over 600 B2B marketing professionals were asked “How is your content production going to change over the next 12 months?”, a whopping 71% said they plan …..
Chart of the day: Marketers are finding the difficulty of external/internal linking and web page load speed outstrips the effectiveness In the November 2016 Search Engine Optimization Survey from Ascend2, they found that 57% of the 256 respondents understood that relevant …..
Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day. Black Friday is finally here, whether you love it or hate it, there is one undeniable fact – Consumers spend big during this period. Consumers …..
Chart of the Day: Top 20 Instagram Mobile App Advertisers in the USA This week saw Instagram release a bunch of new features to their increasingly popular Instagram Stories. They announced what they called ‘the biggest update to Stories since launch …..
