What is 'extremely online' and how is it affecting children in Silicon Valley?

There’s a new buzzword on the streets: "extremely online." It means someone is constantly on social media. Whilst spoken in jest, it cradles a dark nuance. People are increasingly becoming addicted to ‘bottomless bowl’ apps. That term was coined by former Google designer Tristan Harris after a Cornell study found that people drank more soup when a bowl was constantly refilled. Many apps are designed to deliver a continuous stream of ‘bottomless bowl’ content.  Each screen-tap or swipe provides a morsel of satisfaction. News feeds keep people scrolling. Snapchat and Facebook ensures they check-in to check-out what friends are up to. Twitter provides a stream of endless schizoid and paranoid views. Hook-up sites like Grindr or Tinder deliver streams of non-starter, photo-finish relationships. For a growing constituent, life staring at smart device screens is beginning to feel like wasted time. Many are…

FREE marketing planning templates

Start your Digital Marketing Plan today with our Free resources.

  • FREE practical guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments