Chart of the Day: What challenges you when it comes to email marketing? Part 2 of 4.
For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas that email marketers are struggling with. I will be doing a 4 part series of issues pertaining to email marketing.
We will be looking at the following during the course of the series:
Targeting & Segmenting
Subscriber list growth
Tracking results
Main email marketing goal.
The second challenge in the series is "Subscriber list growth". Organically grown subscriber lists are challenging and it takes time to expand them. But having a large list isn't everything, you need to make sure it's an engaging list. Meaning clients trust your brand, open your email and ultimately click on the content that is relevant to them.
How do I grow a subscriber list?
In…
Utilize these important trends this year if you have a niche product
Niche businesses usually cater to a relatively small and well-defined market by tapping an unmet demand. For example, Lefty’s store is a good example of niche business as it sells products for left handed people. Other examples of niche businesses include GetOutfitted, YearBook Innovation, and boutique consulting firms which provide consulting services to specific industries. Google, Facebook, Twitter, and LinkedIn are all examples of niche technology businesses which went on to become mass business later.
Niche businesses need to do focused marketing to become profitable as they serve a small segment of the market. Traditionally, niche marketers have used demand based marketing methods such as Pay-per-click advertising and focused industry events for promoting their products or services. However, advancement…
The secrets to personal branding success
Good branding can make or break your success: it stands for companies, and it stands for personal brands as well. Nowadays, personal branding is more important than ever, particularly if you are an entrepreneur or solopreneur, or if you work in a company. In this blog post, I want to show you the best way to start building up your personal brand in 2017.
Why personal branding?
Personal branding has become almost a necessity in recent years, especially for people in certain niches. The reason for that is other people that you come into contact with, particularly clients and employers will likely also check your online persona.
By building up your personal brand, you’ll be able to put your best foot forward online – which will also influence your success in the real world as well.
As an entrepreneur, there are even more benefits to creating a personal brand.…
Content marketing works, but measuring content marketing ROI is challenging
In the Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment.
[caption id="attachment_34135" align="aligncenter" width="550"] 44.4% of marketing managers struggle to measure content ROI[/caption]
This inability to measure the ROI of content marketing confirms a need for more guidance on how to calculate the cost of content marketing and measure the return on investment.
In this post I want to walk you through a simple but effective costing model, and show you how, by breaking out the component costs of content into labour, production and distribution, you can work out your content marketing cost, which provides the basis for evaluating your content marketing…
