Taking action with the collection and analysis of survey data to help improve the customer journey and strengthen company processes.
Data collected from online surveys can do so much more than tell you what your customers are thinking. Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy - with the aid of data - to make marketing decisions that identify and resolve customer issues.
The team at SmartSurvey (the UK’s leading online survey provider) have put together a guide to demonstrate effective use of online questionnaires and how to utilise surveys to shape your marketing strategy.
Sections covered in this guide include:
The Benefits of Collecting Customer Data
How to Collect Reliable, Honest Feedback
Designing Effective Online Surveys
The Market Research Society (MRS) recently published an article demonstrating that the UK research market has increased by 62% to £4.8 billion. A recent comprehensive…
How JD Sports outdoors brands Blacks and Millets integrated personalisation into their experience
With average online conversion rates still languishing below 5 percent for retailers, the use of personalised merchandising techniques to boost conversion is a popular investment for many retail sites. This case study of two outdoor retailers who are now owned by JD Sports shows the type of benefits that are possible with different forms of personalised recommendations and how they can be used on different page types:
“Compared to average site conversion rate, conversion rates were increased by 332% on Millets.co.uk and 277% Blacks.co.uk where a visitor selected a personalised product recommendation. The proportion of site revenue from product recommendations is significant, accounting for nearly one fifth of all sales (19.0% at Millets 16.9% at Blacks)”.
These examples and results relate to improvements during 2014.
Before this project, the sites were already using default recommendations from the commerce management platform on…
