3 strategies to ensure you are using customer data ethically and effectively

If your career revolves around selling products on the Internet, you’ve probably had people ask, “How do they know I was looking for a new (insert product here)?” “They” includes everyone from social networks like Facebook and Twitter to Google (and just about any other website where ads are shown). By using personal data, advertisers are able to create highly targeted ads, which usually either go unnoticed or are only mildly unsettling. Some promotions, however, can come across as full-blown creepy. People love personalization, so they’re not unnerved by relevant content. The creep factor comes in when they don’t understand how the data is exchanged that powers these sorts of retargeted ad campaigns. People assume that the website showing the repeat ad has access to their search data.…