August 2013 - Page 5 of 5 - Smart Insights

New LinkedIn features for B2B Marketing

By Susanne Colwyn 01 Aug 2013

Linkedin marketing

LinkedIn July 2013 updates: New Sponsored Updates and Company Page Analytics

Value: [rating=3] Recommended link: LinkedIn sponsored updates and Company Page Analytics update Here are a couple of LinkedIn announcements from July that are both useful for B2B marketers to be aware of. They're both related to company pages. First, you can now sponsor updates to give them more visibility in people's feeds - like Promoted Posts on Facebook and Promoted Tweets on Twitter. Spotting a pattern here? In this case, they're Sponsored Updates. All companies with a business page can now reach out further to members on the network, similar to existing paid advertising on LinkedIn, and reach a targeted profile of LinkedIn members outside of their Followers or groups who may not be familiar with them. These will likely get much higher clickthrough rates and so more revenue for LinkedIn compared to the existing incidental ads which are easier…

Integrating Brand, content marketing and SEO

By Expert commentator 01 Aug 2013

Integrated marketing communications

How agencies can provide clients with an integrated service given the increasing connection between brand, content marketing and SEO

After a couple of years of travelling and lifestyle consulting, I returned to the UK in 2012 with the goal of setting up a digital agency. I knew I wanted us to be very hands on and do transformative work with a limited number of clients I loved working with. But beyond that, I wasn’t sure what service I needed to create to do this!

Source: InterGreater

It has taken me a year to work this out. But I’m there now and I’m inspired and it’s a journey of discovery I am keen to share.