July 2013 - Page 5 of 5 - Smart Insights

Did you know how scary the half-life of your online comms is?

By Dave Chaffey 01 Jul 2013

Email marketing analytics Social media analytics

5 practical techniques to help get your message through...

Value: [rating=4] Recommended link: Research from Bit.ly Blog

Our commentary on online attention spans

I remember reading a while ago in Tim O’Reilly’s book on Twitter marketing that most people most responses or tweets happen within 5 minutes of the original tweet - scary! Much worse than Email marketing where at least you have responses for hours rather than minutes. I’m not sure companies using social networks realise this unless they’ve looked at specific social media marketing reporting tools like Bit.ly which give hourly reports. The reason is obvious, most people have so many sources they follow in their stream and if they don’t see the message while browsing their stream then it’s gone. Life is too short to browse your whole stream To show how big this challenge is URL shortening service Bit.ly published some interesting research across different media. It's useful too, since…

Mcommerce best practice benchmark

By Rob Thurner 01 Jul 2013

Mobile design

Research on the top mobile sites and apps as rated by consumer experience

Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps. Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps. To ensure representation, the data findings were benchmarked with data from 30 retailers on the IMRG Experian Hitwise Hot Shops List. This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:

Retailers were awarded points and scored to 100% on the following criteria which probed into key areas around UX including performance, engagement and zooming support. The full report can be downloaded from…