Assessing an ESP should be based on more than functionality

There is a bewildering range of email marketing solutions platforms to choose from. While it's common to select a solution based on its features, it's also important to consider the level of local support for the system you will have in your country. Since most email services are cloud-based and you can access them from anywhere, deciding on whether you have adequate support in your country is an important issue in selecting a system. In this post, Andrew Mann of UK-based ESP Smart Messages shares his thoughts on why it's important to have local support from an email supplier.

Four reasons why local vendor support is best

1. Time zone

Personal contact remains a fundamental part of business even in the digital world. If you need help, it’s better to have a supplier in your own…