How we built SEO into a launch campaign for a new service

In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the steps are common to many campaigns based around content marketing, so I hope you find it useful. Do let me know of other steps or approaches you think could work for this type of campaign. The weather…arguably the nation’s favourite discussion topic and what I have been marketing through our digital channels. A key requirement of the Met Office is to disseminate our outputs as widely as possible to ensure that the public can take action for impactful weather and climate outcomes through all channels the public interact with, in my case pre-dominantly through www.metoffice.gov.uk. The Met Office operates in the highly competitive weather sector with a number of private sector competitors competing…