Social media analytics

Google Social Analytics – an in-depth review Value/Importance: ★★★★★ Recommended link: Google Analytics Blog summary Our review of Google’s new Social Analytics features Avinash Kaushik, now Google’s Digital Marketing Evangelist announced this new Google Analytics feature at his keynote at SES New York this week, showing this is a major update that Google want to promote. The majority of the

Improving the accuracy of web analytics for social media tracking There is a big elephant in the web analytics room… We are less likely to accurately track visits referred from social networks than we are visits from more traditional sources. ‘Less’ likely because the rise of those sources of traffic has coincided with (or helped cause)

A comparison of the three most popular influencer finding tools: Klout, Kred and Peerindex As social networks continued to grow rapidly, so has interest in influence. Global companies are realising the importance of targeting high profile bloggers, journalists and celebrities, and have increasingly sought to reach out to these influencers for endorsement and to drive word-of-mouth

Understanding who shares what and why? In 2011, we’ve heard a lot about the power of social media for “amplification” of messages, i.e. social sharing. Amplification will happen naturally if you can create the right type of content that is valueable and shareable for your audience – whether that’s infographics, video or a whitepaper. I think

Richard Pentin (of TMW) has done some sterling work by teaming up with the IAB Social Media Council to tackle the hottest digital marketing potato; measuring and benchmarking social media ROI. Well, more specifically measuring social media activity that in turn impacts ROI. Despite the very serious sounding name of the IABSMC, we feel that this

More referrals from the t.co domain means you should check how you track Twitter within Google Analytics Importance: ★★★★★ Recommended link: The Next Web Our commentary on the New Twitter tracking Last week Twitter quietly changed it’s method of linking from tweets through to sites. It didn’t post it to its main blog but it was reported by The

Interesting infographic from Advertising Age in the US. It certainly appears that Facebook is the place to engage with married mums! What gems can you spot? Social Media Demographics from Advertising Age

Using The Social Media Balance Sheet"„¢ tool to measure social media presence – for sector and competitor research Social Media Metrics have to date mainly focused on the view of their effectiveness from inside the company. At Evonomie we"€™ve been looking for a while for an external qualitative method to measure companies"€™ online activities as

ToBeSocial tools enable you to benchmark your campaigns against competitors Value/Importance: ★★★★★ Recommended link: ToBeTracker Our commentary on ToBeTracker We like this simple, free tool which enables you to visualise the growth history of fans of Facebook pages. This example shows how you can see the growth rates of campaigns once registered on the system. Data is extract direct

I watched an online presentation this week by Jason Falls – he’s founder of Social Media Explorer if you wanted to check him out -  it’s relatively basic stuff but he gave some great pointers about the different ways to measure social media and how goal setting is the first key to success. I believe that

Google Social Analytics – an in-depth review Value/Importance: Recommended link: Google Analytics Blog summary Our review of Google’s new Social Analytics features Avinash Kaushik, now Google’s Digital Marketing Evangelist announced this new Google Analytics feature at his keynote at SES …..

A comparison of the three most popular influencer finding tools: Klout, Kred and Peerindex As social networks continued to grow rapidly, so has interest in influence. Global companies are realising the importance of targeting high profile bloggers, journalists and celebrities, …..

Improving the accuracy of web analytics for social media tracking There is a big elephant in the web analytics room… We are less likely to accurately track visits referred from social networks than we are visits from more traditional sources. …..

Understanding who shares what and why? In 2011, we’ve heard a lot about the power of social media for “amplification” of messages, i.e. social sharing. Amplification will happen naturally if you can create the right type of content that is …..

Using Tweetreach to find out your main influencers in Twitter I’m writing this post to share a neat, free tool which as it says in its strapline answers the question How far did your tweet travel? I’m prompted to write …..

Facebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..