Create a roadmap to implement digital transformation

Our Managing Digital Transformation Guide will support you step by step throughout the digital transformation process

Managing Digital Marketing Transformation Toolkit
This guide is part of a Toolkit with 5 other resources. Find out more?

Managing Digital Transformation Guide

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How will the guide help me and my business?

This guide will support you if you are a manager in a business who is looking to make a difference by increasing the impact of digital marketing in your organization.

It shows how to review the current use of digital technology and media within a business and then create a roadmap, governance and processes for key activities to manage change to increase the business contribution from digital marketing.

About the Managing Digital Transformation Guide

About the authors

This guide was produced by Digital Transformation consultants Dave Chaffey, Sophia Ahrel and James Carson

What does the Managing Digital Transformation guide cover?

The guide is structured to help step you through the process of reviewing current approaches, making the case for change and investment and then managing this change. The 7 recommended steps for digital transformation are:

  • Step 1. Proving the need and making the case for transformation
  • Step 2. Benchmark current digital marketing capabilities
  • Step 3 Define the best structure digital marketing activities and process
  • Step 4 Define resourcing requirements
  • Step 5. Change processes to support digital integration
  • Step 6. Manage change for digital transformation
  • Step 7. Optimising performance across integrated channels

The Managing Digital Transformation Guide is an 11,000 word, 62 page PDF Ebook drawing on Smart Insights checklists and models plus models compiled from 10 other key sources. The guide was created to support you throughout the digital transformation process.

Look Inside the Managing Digital Transformation Guide

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Managing Digital Transformation Guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Managing Digital Marketing Transformation Toolkit

The Managing Digital Transformation Guide is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Managing Digital Marketing Transformation Toolkit


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