Learning Paths

Developing your marketing skills with Smart Insights

Learn how to develop an action plan for enhancing your own marketing skills

Module purpose

At a very high-level, employee development is a planned process aimed at improving, enhancing, refining and honing existing skills, and to also developing newer ones, in support of the organization’s mission and goals.

In this module, we’ll explain best practices for employee development in marketing and then outline how the Smart Insights platform supports the development of your marketing skills trough the creation of an action plan.

How is the Learning Path structured?

  • Before we begin
  • Defining employee development
  • Employee development for marketers
  • The challenge of lifelong learning
  • Manager and employee roles
  • Creating custom development plans
  • Reviewing your development plan
  • The Smart Insights platform
  • Attending progress meetings
  • Receiving feedback on performance outcomes
  • Summary

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This module is in the Employee Development Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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