Learning Paths

Deploy 90-day planning

Learn how to structure a 90-day plan for marketing using our RACE planning framework to help schedule and manage key always-on and campaign-based activities

Module purpose

We’re often encouraged to create annual marketing or digital marketing plans, for example, as part of annual budgeting. This is an approach we wholeheartedly recommend to help businesses create a strategy with all the good things this involves, such as specific SMART objectives, strategies to achieve these objectives, costed strategic initiatives and priorities and measurement.

Yet annual plans have the weakness that they don’t readily translate to operational plans that can be used to manage and project plan different marketing activities.

This is where 90-day marketing planning can help. They encourage teams to regularly review the annual plan and set focused activities for 90-day planning.

Use our Word 90-day planning template to support this activity.

Module structure

  • Objectives 90-day marketing planning
  • Defining your objectives and activities
  • Tools for scheduling activities
  • Summary

Learning objectives

  • Structure a 90-day plan for marketing to help schedule and manage key always-on and campaign-based activities

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This module is in the Digital Transformation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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