Learning Paths

Developing your team members with Smart Insights

Learn how to develop an action plan for enhancing the marketing skills of your team

Module purpose

When done right, investment in employee development (time, effort and financing) will more than pay off for the company over the longer-term.

In this module, we’ll explain best practices for employee development in marketing and then outline how the Smart Insights platform supports the development of marketing skills.

We’ll also examine benefits to the organization, and different methods and approaches managers can use when developing marketing teams, including the creation of actionable employee development plans.

How is the Learning Path structured?

  • Before we begin
  • Defining employee development
  • Employee development for marketing teams
  • The challenge of lifelong learning
  • Manager and employee roles
  • Creating custom development plans
  • Reviewing an employee development plan
  • The Smart Insights platform
  • Holding progress meetings
  • Giving feedback on performance outcomes
  • Summary

Business membership badge icon Starter or Pro membership is required
Toolkit illustration

This module is in the Employee Development Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already a Starter member? Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo