Digital segmentation and targeting
Learn how to review and improve your use of online segmentation and targeting techniques in order to deliver more relevant, more responsive communications
Module purpose
Digital channels offer exciting potential to target customers more closely than ever before. Marketers have talked for a long time about the nirvana of one-to-one marketing enabled by technology. While there are many opportunities for smart targeting with technology, the reality is that many communications aren’t targeted at any level!
So, a key part of digital strategy is to select and prioritize the targeting options that need to be set up within the technology.
Our Segmentation and Targeting workbook template and our Persona guide and template will help you structure your decision.
Module structure
- Objectives
- Beyond traditional targeting
- Digital targeting options
- Strategic segmentation options
- Review the quality of your personas
- Targeting capability review for digital communications
- Strategic initiative roadmap
- Data Management Platforms (DMP)
- Knowledge Check
- Summary
Learning objectives
- Review 10 practical techniques to improve your targeting using digital media and experiences
- Review opportunities to improve your use of strategic segmentation
Pro membership is required
This module is in the Digital Transformation Learning Path
View Learning PathMembership options include access to Learning Paths and much more.
Membership Options Already a Pro member? Login here
