Learning Paths

Digital segmentation and targeting

Learn how to review and improve your use of online segmentation and targeting techniques in order to deliver more relevant, more responsive communications

Module purpose

Digital channels offer exciting potential to target customers more closely than ever before. Marketers have talked for a long time about the nirvana of one-to-one marketing enabled by technology. While there are many opportunities for smart targeting with technology, the reality is that many communications aren’t targeted at any level!

So, a key part of digital strategy is to select and prioritize the targeting options that need to be set up within the technology.

Our Segmentation and Targeting workbook template and our Persona guide and template will help you structure your decision.

Module structure

  • Objectives
  • Beyond traditional targeting
  • Digital targeting options
  • Strategic segmentation options
  • Review the quality of your personas
  • Targeting capability review for digital communications
  • Strategic initiative roadmap
  • Data Management Platforms (DMP)
  • Knowledge Check
  • Summary

Learning objectives

  • Review 10 practical techniques to improve your targeting using digital media and experiences
  • Review opportunities to improve your use of strategic segmentation

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This module is in the Digital Transformation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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