Big data applications in Marketing

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Big data applications in Marketing

Our advice on best practice for Big data applications in Marketing

  1. An introduction to Big Data FREE
  2. Does variety mean greater innovation for Big Data? FREE
  3. Does Volume mean Value for Big Data in Marketing? FREE
  4. An introduction to using Big Data for Marketing FREE

What are Big data applications in Marketing?

Big Data refers to applications to gain value from the increasing Volume, Velocity and Variety of data integrated from different sources. These enhance insight to deliver more relevant communications though techniques such as Marketing Automation and Social CRM.

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