Introduction to RACE Planning

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• Create an overall digital strategy
• Build an online audience by connecting in search engines, social media, different online publishers and using traditional 'offline' media.
• Increase online Interaction with your audience on your website, social media or other sites by getting them on the right customer journeys and using content marketing.
• Encourage purchase as either online sales or sales prompted offline, e.g. in store or by phone.
• Build long-term engagement by developing relationships with existing customers to encourage advocacy (recommendations), sharing, repeat purchases and increased lifetime value.