Discover the secrets to structuring an effective integrated marketing plan from Dr Dave Chaffey of Smart Insights.
With so many marketing techniques available to us today, knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you aren’t experienced in creating plans.
In this Quick Win, we will use tried-and-tested frameworks to help you structure your plan which will make it quicker for you to complete and easier to comprehend by your colleagues.
You will learn:
This Quick Win is included in our Marketing Strategy and Planning Toolkit which also offers a comprehensive set of online and downloadable guides, templates and tools to help you plan, manage and optimize every part of Marketing Strategy and Planning.
Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.
A checklist approach means you can save your progress and return to where you left it at any time.
Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.
Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.
Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
Individual and Business members
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In this Quick Win you will learn: The Quick Win covers different messenger techniques to reach new prospects, create awareness, support evaluation and improve conversions for your products/services. And you will also learn how to adopt best practice when creating ads, structuring your campaigns and optimising for performance.