Limited Time Offer: 50% off Individual Membership*

Transform your marketing and develop your career in digital

Keep up-to-date and learn new skills to develop your professional career with a complete system of information-packed guides, templates, micro e-learning courses, and a personalized learning plan.

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*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

August promotion 2019
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Marketing Qualifications and Training from The IDM

Develop your experience through these accredited courses

The Institute of Direct and Digital Marketing is the official marketing skills training and qualifications partner to Smart Insights.

Study options for qualifications are designed to offer maximum flexibility, including online learning (students study from many countries), central London part-time, day-release, intensive and in-company programmes.

About the Institute of Direct and Digital Marketing

As the UK’s only government-approved Institute for the professional development of direct and digital marketers, the IDM offers a broad range of practitioner-taught training courses and internationally recognised professional marketing qualifications.

Dr Dave Chaffey of Smart Insights has worked with the IDM since 2004 when it developed the world’s first qualifications in digital marketing. Dave continues to be actively involved in the development and delivery of the IDM qualifications as an examiner, tutor and advisor.

How can an IDM qualification help me?

  • All IDM training is constantly refined so that everything you learn is right up to date
  • Delivered by marketers for marketers, means you’ll be able to directly apply what you learn
  • Whether you need to learn a new skill or boost an existing one, there’s a course for you
  • Gain an IDM qualification and you’ll be recognised and respected as an expert in your field
  • Confidence that your marketing skills and knowledge are in-depth, relevant and robust

The IDM Portfolio of Qualifications

Study options are designed to offer maximum flexibility, including online learning, central London part-time, day-release, intensive and in-company programmes.

Digital Marketing Qualifications

Direct and Digital Marketing Qualifications

Free Paid media template

Solve your Paid media challenges with our FREE Paid media template

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Free Paid media template

Solve your Paid media challenges with our FREE Paid media template