By Expert commentator 26 Jul 2019 Omnichannel is way forward and Facebook’s app decline – News roundup Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement Facebook has had a bit of a busy week, with …..
By Dave Chaffey 25 Jul 2019 Consumer search behaviour research What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t …..
Access our Free Digital Marketing guides Free guides to improve your skills on your Smart Insights journey FREE ACCESS
By Expert commentator 23 Jul 2019 6 underrated SEO areas that will improve your video performance The success of your video marketing strategy often lies in the details you overlook No one would be surprised to learn that videos have become an essential marketing tool across all industries. We’ve been experiencing sustained growth in demand for …..
By Gavin Llewellyn 23 Jul 2019 Breaking down the barriers to achieve break-through innovation Three tools and tactics to inspire 10x thinking “Companies fail because they do the wrong things or they aren’t ambitious, not because of litigation or competition” – Larry Page, Google, 2013 The ability to innovate is one of the most …..
By Expert commentator 22 Jul 2019 Retail innovations making shopping easier for three in five consumers Chart of the Week: More than three in five consumers say that retail innovations or solutions have made shopping experiences easier, with online shoppers seeing the biggest benefits More customers now expect a seamless, personalized shopping experience. Whether they are …..
By Expert commentator 22 Jul 2019 7 Google Shopping ads strategies for e-commerce How to create a Google Shopping strategy to generate as many leads as possible If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible. With more and …..
By Expert commentator 19 Jul 2019 Twitter’s new design and Amazon anti-competition probe – News roundup Twitter’s new design, Amazon anti-competition investigation, UK digital tax plans, Facebook’s scam ad tool, Instagram removes like count This week has seen Twitter launch it’s new design for desktop users, with the jury still being out on how it is …..
By Mark D. Hall 19 Jul 2019 5 awesome neuroscience-based research tools for digital marketers There’s no more direct source when it comes to customer research than the human brain and the physiological signals it gives out as it experiences things One truism that I’ve learned over my years in digital marketing: the closer to …..
By Expert commentator 17 Jul 2019 3 SEO benefits to building hub and spoke pages Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of …..