Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online Did you know, as many as 94% of customers say that a negative review convinced them not …..
Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSGoogle’s BERT update, Twitter’s political ad ban, Snapchat’s new ‘share to Snapchat’ button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics The last week has been a fairly busy one …..
Many brands continue to overlook the potential of LinkedIn, but this platform can be an effective one for the B2B market Social media has dominated the marketing landscape for the past few years. But while brands scramble to make their …..
Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..
If you have used JavaScript for your website, it is important to remember that it can thwart your intentions by preventing your site from getting indexed on Google Just launched a dynamic website? Kudos to you! It could be your …..
The best digital marketing research across marketing channels – including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX – to help inform your 2019 marketing strategy Because the state of digital marketing is always evolving, it is important …..
Despite media criticism about the proliferation of ‘fake news’, some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..
Chart of the Week: 86% of B2B marketers have used content marketing to achieve brand awareness goals in the last year B2B marketers are successfully using content marketing to achieve top-of-the-funnel goals, with 86% saying they have used it to …..
