To be successful at content marketing, your first task is to create a content marketing strategy. Content marketing is one of the most effective ways to gain more leads and customers. But there’s one problem: content marketing is a lot of work. …..
Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online Did you know, as many as 94% of customers say that a negative review convinced them not …..
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FREE ACCESSSocial media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, …..
Google’s BERT update, Twitter’s political ad ban, Snapchat’s new ‘share to Snapchat’ button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics The last week has been a fairly busy one …..
Many brands continue to overlook the potential of LinkedIn, but this platform can be an effective one for the B2B market Social media has dominated the marketing landscape for the past few years. But while brands scramble to make their …..
Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..
If you have used JavaScript for your website, it is important to remember that it can thwart your intentions by preventing your site from getting indexed on Google Just launched a dynamic website? Kudos to you! It could be your …..
The best digital marketing research across marketing channels – including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX – to help inform your 2019 marketing strategy Because the state of digital marketing is always evolving, it is important …..
Despite media criticism about the proliferation of ‘fake news’, some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..
