Are free press release websites worth using? The question of whether to use free press release websites is a common one amongst many hands-on marketers trying to get a benefit for SEO and PR… Quickly followed by how many of …..
5 recommendations for delivering effective social media customer service from Frank Eliason Frank Eliason is widely regarded as one of the innovators for delivering customer service through social media from his work at Comcast, initially delivered through the @ComcastCares Twitter handle. Eliason shows …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSIt’s not all about you, you, you Marketing offers, hooks, lead generation or calls-to-action, whatever language you use, are fundamentally not about you. Although there is a LOT of discussion of page layout and call-to-action testing, for me this is …..
A new adoption framework for social media strategy There are now enough examples and evidence to know which social media marketing strategies and tactics work and which don’t. Enough for organisations to move beyond the baby steps of adoption that …..
Google Analytics have rolled out their latest change to the tool’s user interface. This post explains 8 of the changes they’ve made, along with screengrabs comparing old vs new. If you’ve used Google Analytics for any length of time, you’ll …..
10 tactics for effective Facebook pages you can implement by 30th March Value/Importance: [rating=10] Recommended link: Facebook’s Pages intro Our commentary on the new Facebook business pages With just one month before switchover to a completely new page layout for …..
4 Social Hub Examples As the number of social networks increases, brands have started to look at ways in which they can bring all their social networks into their brand owned websites. Contrast this with the more common situation where …..
Presentation downloads The talks explain 7 Steps for creating an integrated social media strategy based around the Smart Insights Ebook of the same name. You can also download the free social plan summary ebook featured in the talks. 7 Steps …..
What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential …..
