Assessing an ESP should be based on more than functionality There is a bewildering range of email marketing solutions platforms to choose from. While it’s common to select a solution based on its features, it’s also important to consider the level …..
Haphazard social media adoption is putting your brand at risk A report earlier this year from Altimeter raises some interesting questions around how well brands are prepared to control social media as it proliferates throughout the organisation. It’s an interesting …..
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FREE ACCESSWhat is Location Marketing and how to get started for free In this post I take a look at the opportunity location marketing presents, provide some ideas on the types of campaigns you can send and show just how easy …..
A case study of how an international company manages conversion-rate-optimisation I think all digital marketers know we should be testing and improving our sites, but the reality is that often we’re focused on day-to-day activities like getting new content live …..
A 3 step guide to DIY Keyword Research While many larger companies have agencies to work on keyword research for them, many smaller companies don’t. To help companies who need to work on their own keyword research, this post shows …..
The perils of Professional Services websites and ten tips on how to avoid the common mistakes. As we continue to move towards an online world where more and more visits will come from mobile devices, we still have thousands of …..
An example of a test using Facebook’s new paid offers Facebook Offers was launched earlier this year, allowing retailers to send deals to their Facebook fans’ newsfeeds. Until recently it’s been a free service. I wasn’t even aware of it until …..
Why do social media continue to damage big brands? In February, Mcdonalds made what I thought was a massive social media gaffe with its #McDStories campaign. As I said at the time, it really should have brought home to CEOs and …..
The Who, Why and Where of using QR or action codes for marketing We’ve had a lot of interest in our previous posts on using QR codes for marketing which shows their potential, but I’ve had a nagging doubt in my …..
