By Danyl Bosomworth 17 Jan 2013 Setting your digital marketing priorities for 2013 Use questions and filters when planning for digital – don’t just follow ‘what’s hot’ We’re just ending the period of 2013 predictions, something I am fascinated by, find useful, but also dread each year. There are undoubtedly some great posts …..
By Paul Rogers 17 Jan 2013 Using video to increase conversion from product pages 5 real-world examples showing the value of rich media in Ecommerce Ecommerce professionals and conversion rate experts have been lauding the benefits of rich media like video and 360 degree views for retailers more and more over the last couple …..
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By Dan Barker 16 Jan 2013 A briefing on the new Google Analytics update: 16th January 2013 A review of 9 updates to Google Analytics Google Analytics have rolled out a series of fairly big changes to their User Interface. They do this every so often, either to incorporate extra functionality, or simply to clean up the …..
By 16 Jan 2013 The Growth in Combined Marketing Cloud solutions A briefing on the implications of recent acquisitions for companies selecting marketing solutions 2011 and 2012 saw major software vendors rushing to offer digital marketeers a one-stop solution for creating, publishing, analysing, managing content and measuring the performance of their …..
By Dave Chaffey 15 Jan 2013 Content marketing and email marketing priorities 2013 Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit At our recent free summit many viewers asked to share the slide and recordings, so to collect them together we have a short series of posts to point you in …..
By Dave Chaffey 15 Jan 2013 CONVERT visitors Two webcasts on increasing conversion rates from the Smart Insights Digital Marketing Priorities 2013 summit At our recent free summit many viewers asked to share the slide and recordings, so to collect them together we have a short series of …..
By Jill Robb 15 Jan 2013 Ecommerce in 2013 Trends in Ecommerce and E-retail based on year-on-year comparisons The world of ecommerce seemed to go through a more major mainstream media awakening in 2012 with most focus being on the bearing of fruit of mobile commerce which finally proved, …..
By Dave Chaffey 14 Jan 2013 Mobile marketing and B2B marketing webcasts ACT Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit The two webinars from our summit focusing on interacting with new audiences using different digital channels were: 1. Mobile marketing priorities for 2013 with Rob Thurner of Burner Mobile …..
By Dave Chaffey 14 Jan 2013 Reaching new audiences online REACH webcasts from the Smart Insights Digital Marketing Priorities 2013 summit At our recent free summit many viewers asked us to share the slide decks and recordings, so to collect them together we have a short series of posts to …..