Social media: why you need to consider ROE on Social Media The days and ways of traditional marketing are changing. While companies are still pumping hard cash into print, TV and radio ads, Social Media has become a key ingredient …..
Ensure you have the right #smalldata foundations in place before you begin looking for answers in #bigdata You can’t have failed to have noticed the interest in Big Data. Of course, there have been people debating whether this is actually …..
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FREE ACCESSNested Comments are currently a “work-in-progress” Facebook rolled out yet another change in the last couple of weeks which enables nested replies. My understanding was that the new feature was only being rolled out to pages with over 10,000 fans, …..
Ideas for improving Basket Abandonment Emails that are relevant to other types of email follow-up On a recent webinar, a question was posed that I thought was worth a second look: ‘On an abandonment programme, sending a discount to encourage …..
Google Analytics adds Data Hub and Trackbacks to the Activity Stream Reports Value/Importance: [rating=3] Recommended link: Google Analytics post: the Activity Stream in Social Reports In March 2012, we highlighted Google’s new Social Analytics as they were then described in …..
Examples of how to use the new widget, event and mobile segmentation features Google Analytics ‘Realtime’ features launched almost 2 years ago, and brought plenty of practical benefits to tool. For example, see these 5 ways to use Google Analytics …..
Learning from Zig Ziglar and Marc Benioff As a busy marketer working client-side, you’ll often hear yourself – and others – talk about not having enough time. That there aren’t enough hours in the day. I know from my own …..
YouTube passes 1 billion monthly users showing the opportunity for video marketing We think video is still an underused marketing tool for companies given its popularity with consumers and the many options for video marketing. As our new 7 Steps …..
A quick guide to finding out A recent article published on Optify highlighted some surprising data on use of PPC which stated: 57 percent of (B2B) marketers spent no time on Pay Per Click, and only 4 percent spend more than 15 hours …..
