A case study of marketing for start-ups with low/no budgets In our current and future enterprises, we all have the duty and obligation to generate new customers for our services or products. To maintain our dream and vision, unfortunately, despite …..
How are companies managing content marketing today? Lee Odden gave a great webcast on Creative Content marketing for Smart Insights on the 12th April – thanks if you attended and many thanks Lee for your great insights! If you want …..
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FREE ACCESSCarlsberg Somersby Cider Viral Video campaign takes the perfect ‘Apple’ takeoff With summer on the way (hopefully!) this new campaign has achieved over 1 million Youtube views, so it seems to have some of the impact it was looking to …..
Take control by reducing WILFING and other timesappers “Every action has an equal and opposite reaction” Isaac Newton And, of course every inaction has, well, an equal and opposite non-reaction. If we don’t work on the right marketing priorities, if …..
How to identify rogue affiliates using advanced segments This post will explain a technique that online retailers can use to save some badly spent money. It will also be of interest to affiliates, to website owners, and may spark a …..
5 ways of encouraging Disruptive Innovation Disruptive innovation is no longer the exception, it’s becoming the rule as category incumbents are swept aside by new entrants. Just look at Blackberry, Blockbuster, Borders, Kodak and even Polaroid – all erstwhile “innovative” …..
Examples show why advertising still has its place I am a dinosaur because I believe in advertising!. When I wrote my book, ‘Brilliant Marketing’ I spent little time writing on digital but when, three years later it went to a …..
Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos …..
Creative Content Marketing with Lee Odden: Connecting Brands with Receptive Consumers This Friday April 12th 2013, join Lee Odden, CEO of TopRank Online Marketing and author of Optimize for a free Smart Insights webcast on Creative Content Marketing – view here. In this post …..
