A new report from eBay mapping the flow of international sales Value to retailers: [rating=4] Recommended link: eBay cross-border Ecommerce sales report eBay commissioned Nielsen to conduct a research study on the importance of cross-border / International Ecommerce sales in …..
Web product copy When you’re writing about an individual product, the ‘formula’ or framework is the same as for catalogue copy or indeed any written piece of sales material. Start with a key benefit or statement of superiority, describe the …..
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FREE ACCESS7 ways to provide excellent customer service for e-commerce The Salesforce infographic provides 7 actionable steps on how companies can overcome some of the failures of customer service which are centred around ‘timeliness and being ‘personal’, within their social media channels: …..
Ideas to keep your marketing aligned with future customer expectations For many companies, 2020 acts as a symbolic deadline, with many strategic plans working towards that date. Everyone is convinced that the face of marketing and entrepreneurship will have changed …..
Keeping up-to-date with the latest Adwords innovation Importance (to AdWords users): [rating=5] Recommended link: AdWords announcement of Enhanced campaigns This year Google have been shipping enhancements to AdWords at a feisty pace. We thought that it would be helpful to …..
Which are the KPIs to monitor for customer service delivered by social media? wavebreak_media_thinkstock Social media may be a new set of channels over which customer service can be delivered, but that doesn’t mean that some of the old rules …..
A briefing on the options to turbocharge your WordPress Blog With more blogs and company sites hosted on WordPress today, it’s important for marketers and agencies to understand the options available to optimise Page Speed for this key platform. Marketers need …..
Daily Mail embraces affiliate marketing Mail Online, the world’s most visited newspaper website is embracing affiliate marketing to help convert the 8m daily visits into a new revenue stream for the publisher. According to Experian Hitwise, Mail Online leads the …..
Does the Conversation Prism help or hinder understanding of how to manage social media? You might have seen the Conversation Prism has recently been updated to version 4 by Brian Solis? It’s always been a very useful reference to me – …..
