Which brands are using Instagram effectively? Instagram and advertising. It seems to be causing quite the stir as the Instagram user-base has already made it clear that they don’t want to see the platform commercialised by Zuckerberg. For example, late …..
Google rolls out a major update to Advanced Segments Value: [rating=4] Timing: Originally announced July 16th 2013, rolled out end August 2013 Recommended link: Google Analytics announcement on new Advanced segmentation feature I’ve updated this post as a reminder that …..
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FREE ACCESSImplications of the changes to Facebook’s promotions rules Importance to Facebook marketers: [rating=4] Recommended link: PDF download of new promotion rules To the surprise of many Facebook marketers, this week saw the release of updated Facebook competition rules, removing the …..
Using Big Data to optimise engagement with your customers How to use big data to create better relationships with your customers as individuals instead of as a generic demographic Enhancing consumer engagement and promoting loyalty is one of marketing’s key …..
Some little-known tools and techniques we’ve used to grow our own business When we began Conversion Rate Experts, we used a Prerequisite Tree like this to plan the stages of our growth. The technique was invaluable, and we have used …..
10 steps for managing social media marketing leading to sales transactions How social media interactions can lead to sale has been the focus of many a discussion in recent years as social media has grown to become a major customer …..
4 Steps to creating a plan for online customer acquisition Having a digital marketing strategy for your organisation is essential to ensure your marketing activities are supporting specific marketing objectives. The rise in the number of different digital channels available to …..
If our audiences have less attention than a goldfish, it’s important to push the right “hot buttons” Did you know that the average attention span for a new idea, we page or piece of content is now only 8 seconds …..
IABs Digital Advertising Policy Guide simplifies 100 pieces of UK marketing legislation Value/Importance of new advice: [rating=4] (for UK readers) Recommended link: IAB Digital Advertising Policy Guide As a marketer, we know that advertising rules and compliance is constantly changing …..
