A group debate discussing the best way to make your site work on all devices? A few weeks ago I had the pleasure of presenting at the J. Boye conference in Aarhus, Denmark about developing mobile optimised websites and applications. …..
Which social media complainer do you recognise? The importance of social media to customer service has been highlighted through 2013. Marketers are seeking to deliver a positive customer experience, but if there is a problem, to use social media to react quickly …..
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FREE ACCESSHow to increase engagement for your Facebook posts In this post, I’m going to take one skill from the list I curated in my article ‘The Ultimate Guide to becoming a great Social Media Manager’ and demonstrate to you exactly why …..
What’s wrong with endless button colour testing? Disclosure: We DO test buttons. Size, prominence, copy, positioning and very occasionally, colour. However, in many cases there are higher value tests that we could be running. There will almost always be constraints …..
The one New Years Resolution you should be making right now If I said that you could have access to 3,000 Wembley stadiums full of buyers that have the ability to purchase your product and the ability to pay immediately, …..
Facebook pushing quality content to the top on its newsfeed Value: [rating=3] Recommended Link: Facebook’s Newsfeed changes This Facebook update should be of particular interest to content marketers since it can potentially help businesses drive more traffic to their site based …..
22 Digital Marketing techniques that demand attention Update: I update this post annually with a new poll on the techniques that readers think is important. You can see the latest poll in this post on Digital Marketing Trends for 2015 – in …..
A little fun to end the year If Santa was an email marketer… 1. He’d be the only one who could claim “open rate” is a meaningful metric. 2. He wouldn’t have to worry about people complaining they get “too …..
Defining ROI and the digital skills gap are major challenges An online survey of 100 marketing leaders, the B2B Leaders report in association with Circle Research, involved Marketing Directors, Heads of Marketing and Marketing with an average 15 years experience, reporting into …..
