A review of 9 new features in Google’s consumer search behaviour insight tool When the Google Keyword Tool was removed and replaced with the Keyword Planner, approximately a year ago, the ability for marketers to filter traffic estimates by device was lost. …..
How Pinterest can drive revenue for e-commerce Since its launch three years ago, Pinterest now has over 70 million users and it has proved itself to be more than just a platform to drive brand awareness through visual displays, pinning and …..
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A process and tools to find influencers in international social media The rise of social media was supposed to democratise the way we share information and in a way it has. Anyone can post information or express their opinion, but …..
History Forgotten, History Erased: EU Ruling marks massive win for Right to Privacy Campaigners Last Tuesday’s EU Court of Justice ruling in favour of an individual’s ‘right to be forgotten’ feels like a harsh blow to Google. The ruling, which establishes the …..
6 mistakes that will doom your social media strategy Sure, you can be active in social media without a plan, but a company that uses social media marketing without a clear idea of what they want to achieve, and the steps they …..
Book review: Watertight Marketing – Delivering long-term sales results by Bryony Thomas We know from our research published showing how businesses manage digital marketing, that many businesses don’t have a defined marketing strategy. In fact, more than half of businesses we surveyed (56%) …..
Tools and techniques to review the impact of the latest Panda algorithm update on organic search traffic Value/Importance: [rating=5] Recommended link: Search Engine Land Analysis by Barry Schwartz It’s a statement to strike fear into the heart of anyone who relies …..
Research from LinkedIn showing how SMBs use social media marketing This year LinkedIn conducted their own research to understand how SMBs are using social media and the benefits assessed across the goals of Credibility, Connection, Context, Community. The top-level findings …..
