An approach and tools for deeper social media analysis When it comes to social media, many marketers are still struggling to measure the success of their efforts. In fact, Pivotcon’s State of Marketing Report suggests that 53% of marketers do not even …..
2014 Media Landscape for B2B Marketers B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies are using social media, who is posting content and their key challenges. Their infographic shares these top level …..
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FREE ACCESS21 Internet trends from the annual KPCB trends report For anybody that doesn’t know, Mary Meeker is rightly famed for her intelligent selection and presentation of the key trends of digital business, so today we’re sharing a summary of her …..
5 Findings from the Social Media Examiner 2014 report Are you interested to find out where other marketers are focusing their efforts on social media to grow their business? Which techniques are proving effective and why? This regular, annual report from the Social Media …..
An example showing recommended changes for cover image, tabs and apps As previously notified on Smart Insights, in March Facebook announced there would be a major update to its Facebook brand pages. It has now confirmed that by 6 June all Facebook …..
How to build your email list using viral promotions When building your email list, or indeed any lists for direct marketing, it is best practice to grow them organically, but of course that’s easier said than done and additional incentives …..
SEO techniques and tools that support effective SEO for 2014 and beyond Earlier in the month I attended the SMX search marketing event in London, and as with last year, SMX 2014 offered a huge amount of knowledge and insights from a …..
10+ tips to plan, build and share more engaging quizzes This New York Times article highlights the reasons behind the growing popularity in online quizzes amongst consumers. Quizzes are great fun and can be an excellent way to drive traffic, but …..
The growth in Semantic markup for SEO It’s been almost a year since Google started to encrypt searches and keyword data began to disappear from website analytics reports. During that time, site owners and marketing managers have gone through the …..
