A book review of Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble and Shel Israel This book provides a summary of current thinking in providing effective customer experiences to support commercial goals. It’s not …..
7 Steps for completing a blog or website Content Audit It’s easy to forget about your website’s old content, especially if it’s getting buried under your newer posts and pages. These stagnant pieces of content might be the reason your …..
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FREE ACCESS5 techniques to integrate social media into your event marketing Over the last decade, social media has emerged as one of the most useful platforms for finding new customers, developing your brand and expanding your business. While there’s a massive …..
How to avoid 5 common keyword research mistakes for Search Engine Marketing Choosing the right keywords for your PPC campaigns and SEO can be a real challenge. For example, do you target only niche keywords you can gain visibility for or …..
Google MyBusiness replaces Google Places for local businesses and provides a new Google+ admin page service for all businesses Value/Importance: [rating=2] Recommended link: Announced on 12th June 2014, this has been touted as a major change, with an in-depth review …..
How to use personalised product recommendations to increase Ecommerce sales The importance of effective product recommendations cannot be ignored. When done correctly they can heavily contribute to the success of a website, both by increasing the quantity and the size …..
16 of your questions on using the new LinkedIn features answered It was good to get LOTS of questions on our latest BrightTALK webcast (view catchup recording) summarising the 7 latest LinkedIn updates with Danny Bermant of Brainstorm Digital. There were over 40 …..
Using Talkwalker Social Search for social media listening Value: [rating=5] Recommended link: Talkwalker Social Search Who are the most important influencers in my sector? What types of content are most popular for sharing? What social media strategies are my competitors pursuing? Answering …..
How to increase communications relevance through more personalised, contextual messages based on customer insight Data is the key to understanding your customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring …..
