A round-up of our advice and alerts from June 2014 Colin Green, Marketing Director, Land Rover UK stressed the importance of integration when he stated that: “Truly Integrated Marketing is the holy grail for the marketeer. ” However, it seems …..
How much does it cost to market a mobile app? As a starting point for creating a budget for an app you need to be clear on the benefits for business and consumer of investing in the app. Why does your …..
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FREE ACCESSAvoiding common 6 pitfalls of marketing campaign planning In my previous post reviewing techniques for digital marketing integration post I touched on the three major challenges to integrating digital marketing: planning, people and agencies. In this article I will look …..
What is influencer marketing and how to use it? Buying decisions, particularly high-value or complex ones, are not made in isolation.You need to know who your buyers are talking to, and get those people on side. You need to know who’s …..
3 essential requirements for a more strategic marketing planning approach To compete today, a company needs a unique brand story if it’s going to really have success at capturing and maintaining a clear competitive edge over other organizations in its niche. This …..
Incorporating the 4Cs of integrating digital marketing into marketing campaigns Do you know the “4Cs” of integrated campaigns? When thinking about how to create a successful integrated marketing campaign, Pickton and Broderick’s 4 Cs explained in their book Integrated Marketing Communications …..
How and when to use A/B or Multivariate Test Design When running a testing programme you will have to decide for each test whether it should be run as an A/B test or a multivariate test. The decisions you make when designing your …..
A guide to best practices in video scripting and production to convert more prospects to customers It happens to far too many businesses. They decide to make their first video, with the idea that it will bring in more customers, …..
Plus examples of good and poor practice in writing ad copy Paid search advertising provides an opportunity for almost any business to improve their visibility in the SERPs. But creating an advert and setting it live isn’t enough. As Google …..
