Updated Webcertain 2015 Global Search and Social Report Value: [rating=4] The international search and social findings report from Webcertain spans 32 countries and measures social media engagement in terms of account ownership, visitation and usage. It has a snapshot of …..
An interview with Ann Holman discussing approaches for encouraging change The Managing Digital Marketing 2015 research from Smart Insights showed that many businesses are planning a programme to manage digital transformation. Around a third of businesses are planning a transformation programme, with another third of …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSDo you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and quality followers; Followers on Twitter, Fans on Facebook or connections on LinkedIn. This is part …..
How fashion designer brand Michael Kors integrates Instagram and other social media to boost Ecommerce and store revenue Luxury high-end fashion designer brand Michael Kors recently reported that it achieved a 20% uplift in sales in North America and 73% across its …..
Big Data’s Impact on Email Marketers If you aren’t talking about the opportunities for content marketing in 2015, you are probably talking about the opportunities for ‘Big Data’. Next to content marketing, big data is a hot trend in marketing right …..
How European marketers are using retargeting Adroll Targeting data has been analysed from 4,000 European Advertisers to find out how retargeting campaigns are working and what the future holds. The report shares key findings including: 1. 88% feel it’s equal …..
Census of Digital Marketing Managers reveals improved integration needed in many businesses Over 200 Digital Marketing Managers in the UK, working in companies with turnovers over £2o million, were contacted by an independent research agency commissioned by Marin Software for …..
How smartphones are being used in the United States for shopping and travel purchases Emarketer’s research focused on US shopper behaviour to understand how American companies can target the mobile shopper. Emarketer estimates that there are now over 145 million shoppers using their …..
An introduction to getting visibility in social streams by understanding the algorithms used by Facebook, YouTube, LinkedIn and Pinterest Google was the first major search engine to use a sophisticated algorithm to determine the relevancy of web pages in search results. Their …..
