By Expert commentator 24 Feb 2016 Five 2016 marketing trends for you to implement today The potential to completely transform your digital marketing using any combination of these five emerging technologies is not to be underestimated Technology and marketing go hand in hand, and more so than you might think. If it were not for …..
By Robert Allen 24 Feb 2016 Facebook announces all publishers will be able to use Instant Articles [@SmartInsights Alert] Facebook rolls out instant articles to everyone on April 12th Importance: [rating=5] (For Publishers) Recommended source: Facebook Media Facebook’s Instant Articles is only nine months old. But, given its great success over that gestation period, Facebook has now deemed it …..
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By Alexander Clark 23 Feb 2016 Google Remove Sidebar Ads Worldwide [@smartinsights Alert] Adwords bidding landscape has changed as Google confirm the right sidebar on desktop SERP is to be removed. Importance: [rating=5] (For PPC Managers & SEO managers) Recommended source: Search Engine Land Google have ended their six-year experiment with the Sidebar ads, …..
By Expert commentator 23 Feb 2016 5 Digital Marketing Trends for Increased Customer Acquisition in 2016 Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, …..
By Expert commentator 19 Feb 2016 Big Data Double Whammy To Come After EU Data Law Digital marketers could face a double whammy on top of the finally agreed EU data law. A parliamentary Select Committee has announced it wants the Government to introduce much stricter data laws that go beyond the recently announced EU law …..
By Expert commentator 18 Feb 2016 Top 16 Most Effective Search Engine Optimization Tips – 2016 [Infographic] A simple introduction to on-page and off-page SEO factors With every website vying for a moment in the spotlight, and viewers becoming more discerning between the value of various websites, the subtleties of search engine optimisation has become crucial in …..
By Expert commentator 18 Feb 2016 4 popular web design usability elements that could be conversion killers It’s best to test these 4 design elements before using them across your site It’s real easy to jump on the band wagon and employ design and usability elements that everyone else is using. But have you done your research …..
By Robert Allen 17 Feb 2016 Twitter new’s algorithm based timeline starting to roll out [@SmartInsights Alert] Twitter tweaks timeline to show most engaging Tweets top Importance: [rating=3] (For Marketers using Twitter) Recommended source: Twitter’s blog Twitter has been grappling with a series of problems of late. Falling share price, stagnating user growth and some high profile exits …..
By Expert commentator 17 Feb 2016 5 essential steps to designing an email that converts With the majority of email now read on smartphones, to be effective, your emails have to stand out from the crowd There are a lot of boxes to tick to design a successful email. It needs to be on brand, …..