The anatomy of a successful website in 2016 and beyond Digital marketing is such a fluid industry that many changes have taken place this past year alone. Consider: The Mobilegeddon threatened lots of website owners, only for it to produce …..
Your B2B customer deserves a B2C experience like these Comparing B2B and B2C marketing used to be an Apples-to-Oranges situation, but they’re becoming increasingly comparable. True, you don’t issue RFPs (Requests for Proposal) when you buy a Blu-ray player, and …..
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FREE ACCESSAdvertising options come to Pinterest, a year after it launched ‘Buy it Buttons’ on Pins to get e-commerce traffic Importance: [rating=4] (For Advertisers, particularly for B2C brands). Recommended source: Pinterest’s blog Brands can now pay to increase the reach of their Pins, …..
It’s been known for a little while that Mr Zuckerberg is incredibly excited about live video on Facebook and the newest update “Facebook Live” is a clear indication of this. Importance: [rating=3] (If you use or manage Social Media Accounts) …..
8 factors to consider when investing in your first mobile app From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it …..
Measure your brand’s growth rate on social against the industry average That social networks are still growing rapidly should come as no surprise. In 2014 a quarter of the world’s population was active on social media, but by 2018 it …..
Everything you wanted to know about automation, but were too afraid to ask Despite an impressive pedigree, many companies are still reluctant to go near automation. We examine what makes this powerful tool so misunderstood, and explain how even small …..
3 SEO techniques not to use and 3 recommended techniques to take advantage of Google’s RankBrain Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created …..
The results of our survey on Content Marketing in Europe In recent years, Content Marketing has been rated by marketers as one of the most effective marketing techniques. Indeed, our survey of Smart Insights readers asking about managing digital marketing in Europe …..
