By Dave Chaffey 16 May 2016 How confident are you in your digital marketing strategy? Join Dave Chaffey of Smart Insights in a new webinar highlighting the key success factors for marketing online in the business-to-business sector Although digital marketing is not now a new discipline, it is evolving fast as the mega platforms like …..
By Robert Allen 16 May 2016 Reach of Social Networks by age group [#ChartoftheDay] Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous Facebook When you’re debating which networks to give the majority of time and investment, the most important thing to know is will your audience be there. Too often …..
Access our Free Digital Marketing guides Free guides to improve your skills on your Smart Insights journey FREE ACCESS
By Dave Chaffey 13 May 2016 Google improves integration of Google Analytics and Search Console [@SmartInsights alert] You can now evaluate the power of your landing pages for generating leads and sales from organic traffic Value: [rating=4] Recommended link: Google Analytics article We’re ‘quite excited’ by this new feature from GA since it gives back some insight …..
By Dave Chaffey 13 May 2016 Marketing Trends for 2016 – Will we be in a post-digital era? Our look at the latest trends in digital media and technology and how they will impact marketing in 2016 At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest …..
By Alexander Clark 12 May 2016 Google Chrome is officially the most used Web Browser [Chart of the Day] Internet Explorer has finally been dethroned from atop the Web Browser perch Microsoft’s clunky and outdated web browser has been on a gradual decline since 2008 and has eventually been overtaken by Google Chrome as the most world’s most widely used …..
By Alexander Clark 12 May 2016 Keyword Explorer – a new tool from Moz : [@SmartInsights Alert] Moz releases a new free tool to help you discover, prioritize, and build lists of high-quality keywords. The Keyword Explorer (KWE from herein) comes as part of the Free tools offered by Moz, a leader in Digital Marketing and Search Tools. It’s …..
By Robert Allen 11 May 2016 Twitter announce new ‘Omnisearch’ feature [@SmartInsights Alert] Omnisearch will let Twitter ‘provide search as a service’ Importance: [rating=2] (For Social Media Managers) Recomended source: Twitter’s blog Twitter’s dev team have been rather busy of late. They’ve refreshed the Home timeline to highlight the best Tweets first, introduced …..
By Robert Allen 11 May 2016 Facebook announce their Dynamic Ads are coming to Instagram [@SmartInsights Alert] Dynamic ads can now feature new services and are available on Instagram plus new Custom Audience targeting options Importance: [rating=4] For Retailers and Travel marketers who can feature products and [rating=5] for all who use Custom Audiences which are also updated …..
By Robert Allen 11 May 2016 Why email unsubscribes matter Don’t neglect your unsubscribing process Getting your email unsubscribe process right is critical to your email marketing success. But, why? Surely concentrating your efforts on subscribers who have decided that they want to leave your list is time wasted. Wouldn’t you be …..