The average marketing budget spends 48% on advertising, but how does it breakdown? Not too long ago, broadcast and print reigned supreme, taking up a huge quantity of the advertising budgets. Then, along came the internet and began to shake …..
Write better copy to get better results I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? …..
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FREE ACCESSMarketers can expect greater slice of the pie in 2016 The latest data from CMO.com’s 2016 survey shows a healthy increase in the percentage of firms revenues going on marketing. This is good news for marketers, who will be able …..
Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today …..
Using social listing to respond to your customers before they contact you Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t …..
Bigger text ads, separate device bids, responsive display ads and new ads on Google Maps As expected, there were plenty of big announcements at the 2016 Google Performance Summit. AdWords was the star of this year’s show and Google revealed a …..
Over a half a billion Smart Phones will be sold in Africa between now and 2020 Digital marketers by definition focus on areas where people are connected. The tech revolution started in the US, and quickly spread to Europe and …..
Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the …..
5 steps to getting started with merchandising for Online Trading In the broadest sense, merchandising is defined as ‘the activity of promoting the sale of goods’. Whether this is in a store, over the phone or online the principle is …..
