How to get your mobile strategy back on track Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted …..
Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional …..
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FREE ACCESSThere is a link but not in the way some marketers like to think. One question that refuses to go away in search marketing is how social signals impact organic ranking. Google tells us there’s not much going on here …..
A study highlighting the generational differences between technology buyers has revealed that some techniques will not work for everyone. Why do generational differences matter? The research was conducted to answer the question of what content works and for whom. Good marketers challenge …..
A review of the popularity and effectiveness of different CRO approaches Segmentation and targeting are so important to delivering relevant marketing messages which boost conversion, yet the research suggests that many digital marketers are leaving money on the table because they …..
A user’s preferred social network factors heavily in their propensity to spend There are many ways to try to assess the value of the customer and judge their propensity to part with their hard earned cash on your site. You …..
A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some …..
Social needs to be better integrated into the marketing strategy if it’s to be a major revenue generator A 2016 survey of 289 US based CMOs by cmosurvey.org found some interesting if disappointing results regarding the value of social media. Although 4/5ths reported …..
How to keep your content strategy cutting edge We’re entering a new era of content marketing, and if you’re like the majority of content marketers out there, you probably haven’t adapted. Competition is fierce, and if you want to remain …..
