Certifications that will tell you if App designers are worth their salt Finding a mobile application developer has never been easier. All it takes is a quick search on a freelance website to find hundreds of app designers who are …..
A sizeable majority of millennials shop via their phones, yet many still worry about payment security. For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials’ smartphone habits. 28% of …..
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FREE ACCESSNew report shows most effective attribution methods according marketers What should be the top 3 priorities for people working in analytics for marketing? Attribution, Attribution, Attribution. Without attribution, what’s the point of measuring anything? You might be able to say traffic is …..
See the explosive growth of mobile in real time Because of the massive shift towards mobile over the past few years, it’s difficult to overstate it’s importance to marketers. This Infographic shows how online users are spending their time and highlights the …..
We collected some of the best social media campaigns from 2015 and 2016 and analyzed how they could have been improved with personalization tactics. We’ve seen some cool ones, but let’s dig deeper! Social media sites like Facebook personalize their …..
Almost half worry about ad blockers, but even more find multidevice measurement an issue Programmatic advertising is growing fast, but it still has major faults. It now accounts for over 2/3rds of US digital media buys, but the reality is …..
We interviewed Paul Farnell, CEO and Co-founder of Litmus about their new partnership with Microsoft If you work in email marketing you may well have heard of the new partnership Litmus have just announced with Microsoft. Because it’s such a …..
eCommerce can go hand in hand with bricks and mortar, and a bed shop in the Cotswold’s proves it! According to Eurostat, retail footfall in the UK has been down month on month for twenty-three of the past twenty-four months. …..
Finding the right user, with the right content, at the right time is the perfect scenario. But how do we avoid our message getting distorted by Multi-Tasking? As a marketer, we take great care in positioning our product/service/offering, which makes …..
