Social media strategy and planning essentials This is part 9 of my Smart Insights 12 part social media series. In the last part we looked at reporting for social media; in this blog, I discuss what tools you can use …..
Greater public trust in search engines only reinforces the importance of SEO It’s the morning after the night before. For those political nerds this side of the Atlantic who stayed up well into the early hours to watch the debate …..
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FREE ACCESSMany businesses are trying to integrate digital and traditional marketing, but only 1 in 20 have achieved full optimisation. Today’s chart of the day comes from our 2016 research into managing digital marketing, which asked 1096 marketers from around the world …..
Tips for brands adapting to Digital from the author of Youtility Many brands are struggling to adapt to a digital first culture and more seriously, struggling to remain relevant. It’s clear that brands moving from the industrial revolution to the …..
New research highlights different approaches to engaging retail customers The DMA has identified four different types of consumers when it comes to brand loyalty. Some customers are always loyal, others only loyal for certain purchases. But whatever their natural propensity …..
After teasing us for many months, Google has finally confirmed Penguin is running again. But this time, as part of the core algorithm. Importance: [rating=5] For all webmaster and SEO’s. Recommended Link: Google Webmaster Central Blog || SEO Guide What is …..
In today’s innovative economy, businesses need to embrace digital transformation to stay ahead. According to new research from The Economist, Britain and America are the most innovative major economies. This is great news for the economy as a whole, but it …..
You may be focusing on the wrong metrics and missing the most important KPIs As a digital marketing professional, you may have once expected that your job would involve a lot of creativity – you’d spend your days creating innovative …..
How Trade Shows can thrive when combined with Digital Marketing Trade shows were once the cornerstone of one’s calendar. Before the days of Google Hangouts, Skype and in fact e-mail, trade shows were a hub for industry professionals to network …..
