New research shows most businesses now have digital strategies, but many are developed only within ‘silos’ and not implemented company-wide. We poll our members every year asking about their digital plans. Our 2016 research into managing digital marketing found 47% …..
The EU’s GDPR law requires compliance by 2018. Even with Brexit predicted to occur in 2019 or after, it can’t be ignored. Last month, I woke up in the blissful world of B2B marketing. I could create campaigns, upload my …..
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FREE ACCESSDigital marketing systems, CRM roll-out and Big Data project failure rates exceed 50% Long ago, before the World Wide Web (yes such a time does exist, it was in the late 1980s, early 1990s), I worked as an IT project …..
Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a ‘one size fits all’ online brochure. Now your web presence needs to play a fundamental role not just in …..
Knowledge base software options to consider A several years ago, knowledge base software wasn’t as accessible and easy to use as it is today. Nowadays, there are many SaaS providers, and these tools are far more sophisticated than before, and …..
What metrics are EMEA email marketers using to measure their campaign performance? Following on from the launch of the “Wowing with Contextual Email Marketing” – Email Personalisation report yesterday, I found it interesting how marketers measure the success of their …..
Dynamic content features are key to making your emails more engaging Email marketing over the years has evolved in leaps and bounds. In fact, what seemed impossible in the previous decade can now be easily achieved with help of HTML-based …..
Apple’s iPhone 7 may yet be a success, but that doesn’t mean it deserves to be. This week I came to the conclusion that I have officially gone mad. Either that, or the entire world is mad, and I am …..
How Do Thought Leaders & Social Media Influencers Use Hashtags On Twitter? Last week I published a seemingly controversial article and infographic about how hashtags have become almost worthless for businesses. I found that many generic hashtags like #Marketing or #SocialMedia were …..
