Digital marketing systems, CRM roll-out and Big Data project failure rates exceed 50% Long ago, before the World Wide Web (yes such a time does exist, it was in the late 1980s, early 1990s), I worked as an IT project …..
Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a ‘one size fits all’ online brochure. Now your web presence needs to play a fundamental role not just in …..
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FREE ACCESSWhat metrics are EMEA email marketers using to measure their campaign performance? Following on from the launch of the “Wowing with Contextual Email Marketing” – Email Personalisation report yesterday, I found it interesting how marketers measure the success of their …..
Dynamic content features are key to making your emails more engaging Email marketing over the years has evolved in leaps and bounds. In fact, what seemed impossible in the previous decade can now be easily achieved with help of HTML-based …..
Apple’s iPhone 7 may yet be a success, but that doesn’t mean it deserves to be. This week I came to the conclusion that I have officially gone mad. Either that, or the entire world is mad, and I am …..
How Do Thought Leaders & Social Media Influencers Use Hashtags On Twitter? Last week I published a seemingly controversial article and infographic about how hashtags have become almost worthless for businesses. I found that many generic hashtags like #Marketing or #SocialMedia were …..
Just what are the barriers to embracing contextual personalisation in email marketing? Budget? Senior manager buy in? Lack of strategy? Today we launched our report Wowing with Contextual Email Marketing with our partner Movable Ink: we wanted to share some interesting …..
Taking action with the collection and analysis of survey data to help improve the customer journey and strengthen company processes. Data collected from online surveys can do so much more than tell you what your customers are thinking. Research is …..
How JD Sports outdoors brands Blacks and Millets integrated personalisation into their experience With average online conversion rates still languishing below 5 percent for retailers, the use of personalised merchandising techniques to boost conversion is a popular investment for many retail …..
