How to Create An Effective Digital Marketing Campaign for Your New e-commerce Business Creating a digital marketing campaign for an e-commerce startup is a real challenge. You want to make your mark on social media as quickly as possible, and …..
The number of social shares per blog post suffers from a massive 89% decline over the past five years Mark Schaefer originally coined the term content shock 3 years ago. Since then we’ve seen a massive explosion in the amount …..
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FREE ACCESSAutomated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a report I have contributed to from Litmus, I believe we need to look back to appreciate how …..
Just because Penguin constantly updates, doesn’t mean you can throw out the disavow file When taking to the familiar waters of the social media swimming pool this morning, instead of enjoying my relaxed, smooth, exercise regime, I was met by …..
76% of adults use multiple devices to access content- only a tiny minority uses desktop only The results of Comscore’s ‘Cross-platform future in focus 2016’ make for interesting reading. One of the most interesting charts from the report show just …..
We asked top SEO experts about how they see the implications of Google’s announcement of a separate mobile index Gary Illyes, a Google webmaster trends analyst, announced this month in a keynote on Google’s search plans at Pubcon, Las Vegas …..
Litmus, Liveclicker and Unbounce speak on conversion optimisation for ecommerce Conversion Rate Optimisation (CRO) can be a very complex creature – particularly when it comes to optimising ecommerce sites and campaigns using Email marketing to engage our audience. The opinions …..
Direct traffic is a great indicator of brand strength – marketers should consider its use as a KPI How a brand drives its traffic in the online arena is one of the most important things for any digital marketer to …..
Planning and optimising across the whole customer journey is the most effective way to win and retain customers. Anyone who’s worked for an Ecommerce business, or indeed just about any kind of business, will know that customer retention and re-activation is …..
