Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a report I have contributed to from Litmus, I believe we need to look back to appreciate how …..
Just because Penguin constantly updates, doesn’t mean you can throw out the disavow file When taking to the familiar waters of the social media swimming pool this morning, instead of enjoying my relaxed, smooth, exercise regime, I was met by …..
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FREE ACCESSWe asked top SEO experts about how they see the implications of Google’s announcement of a separate mobile index Gary Illyes, a Google webmaster trends analyst, announced this month in a keynote on Google’s search plans at Pubcon, Las Vegas …..
Litmus, Liveclicker and Unbounce speak on conversion optimisation for ecommerce Conversion Rate Optimisation (CRO) can be a very complex creature – particularly when it comes to optimising ecommerce sites and campaigns using Email marketing to engage our audience. The opinions …..
Direct traffic is a great indicator of brand strength – marketers should consider its use as a KPI How a brand drives its traffic in the online arena is one of the most important things for any digital marketer to …..
Planning and optimising across the whole customer journey is the most effective way to win and retain customers. Anyone who’s worked for an Ecommerce business, or indeed just about any kind of business, will know that customer retention and re-activation is …..
Partnering with a supplier can save time and boost profits. Ask any eCommerce retailer what is the number one concern they have and inventory will likely enter the equation. Fulfilling orders yourself is time-consuming and not always the cheapest option …..
How the the Multichannel Majority varies between different sectors Our mobile marketing statistics summary shows how mobile use has increased such that it now exceeds desktop use in many categories. Following the lead of Google and others, you now often …..
Digital Strategy moves into 2nd place whilst Branding advice becomes less sought after Many senior marketers search for an agency starts exactly where you might expect, by searching. Agency Spotter, which helps connect agencies and buyers have analysed their search …..
