By Annmarie Hanlon 03 Nov 2016 UK insurance company banned for accessing personal Facebook data Innovative First Car Quote project stalls just before launch You’ll know that Facebook is the largest social media network in the world with over 1.13 billion daily active users and 1.03 billion mobile daily active users. Advertising on Facebook has …..
By Dave Chaffey 02 Nov 2016 How to increase retail traffic? [#ChartoftheDay] Which are the best options to increase reach for online retail sites? The answers to these key questions for online retailers are revealed in the Custora Ecommerce Pulse which summarises online retail sales sources by channel. Although retailers will know their current …..
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By Expert commentator 02 Nov 2016 Five Black Friday email ideas for you to plan now If you haven’t started your holiday planning yet, it’s time to push the panic button. Email marketers often don’t get pulled into the planning process until the end and then it’s often an afterthought or emergency: “Yeah, just send another …..
By Expert commentator 02 Nov 2016 Are you attending International Ecommerce Day 2016? Free coaching for Ecommerce marketers from Rand Fishkin of Moz and other industry experts at International Ecommerce Day The Ecommerce world is so crowded with a glut of content and different providers competing fiercely. What’s more, ecommerce marketers often are …..
By Robert Jones 01 Nov 2016 Are hamburger menus good for UX? Hidden navigation menus, such as hamburger menus negatively affect discoverability, increase task time and perceived difficulty of the tasks. Quantitative user testing studies aren’t as common as qualitative studies in the world of User Experience Research, but this brilliant study by …..
By Expert commentator 01 Nov 2016 How to monitor your brand through conversational research Conversational research takes social listening to the next stage It is more important than ever now to raise brand awareness through conversations. Modern consumers are not as susceptible to advertising and product placement as in the past. Therefore, smart marketers …..
By Expert commentator 01 Nov 2016 Creating a Digital Marketing Campaign for an e-commerce Startup: 6 Things You Need to Know How to Create An Effective Digital Marketing Campaign for Your New e-commerce Business Creating a digital marketing campaign for an e-commerce startup is a real challenge. You want to make your mark on social media as quickly as possible, and …..
By Robert Allen 31 Oct 2016 Content Shock has arrived [#ChartoftheDay] The number of social shares per blog post suffers from a massive 89% decline over the past five years Mark Schaefer originally coined the term content shock 3 years ago. Since then we’ve seen a massive explosion in the amount …..
By Patrick Kelly 28 Oct 2016 Don’t forget about the Wireless with Onmichannel Marketing [#ChartoftheDay] Radio isn’t dead. Don’t make the mistake of writing it off. The importance of omnichannel marketing is an ever increasing reality for high street retailers to succeed. Online-only retailers are starting to see the benefit of having physical locations to serve their …..