Virgin Holidays Case Study: How to use virtual reality to show off your product Particularly relevant for travel retailers, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Perhaps it’s the best new …..
With the news that social influencers being a big hit with hard-to-reach men online, recent research suggests that brand ambassadors and ongoing relationships with brand ambassadors are the most effective forms of influencer marketing. The study was conducted online with …..
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FREE ACCESSChart of the Day: iOS captures 45% of US Smartphone market in Q3 2016, but Android leads with 51% of users Us marketers are used to hearing our ilk banging on about the need to optimize for mobile. If you are …..
Marketing Automation works best when you are constantly innovating You, yes you. You’re that marketing manager that is using your automation platform to do all your basic tasks. But you’re not using it for anything else. Why? I don’t know. …..
3 of the most important marketing trends shaping the travel sector in 2017 It is estimated that during 2016, total retail travel sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. According to Statista, by …..
The key trends all Travel Marketers should be aware of 2016. What a year. We’ve had Brexit, Trump and all manner of celebrity fatalities. It just makes you want to jet off somewhere nice and forget about your troubles for …..
Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day. Black Friday is finally here, whether you love it or hate it, there is one undeniable fact – Consumers spend big during this period. Consumers …..
Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to …..
Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done Summer is long gone and the Bank Holidays have been exhausted for the year. While ‘normal’ people …..
