By Robert Allen 28 Nov 2016 iOS and Android mobile operating systems roughly neck and neck in the US Chart of the Day: iOS captures 45% of US Smartphone market in Q3 2016, but Android leads with 51% of users Us marketers are used to hearing our ilk banging on about the need to optimize for mobile. If you are …..
By Expert commentator 28 Nov 2016 How Marketing Automation Made You Lazy Marketing Automation works best when you are constantly innovating You, yes you. You’re that marketing manager that is using your automation platform to do all your basic tasks. But you’re not using it for anything else. Why? I don’t know. …..
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By Robert Allen 28 Nov 2016 The State of Travel Marketing 2016 The key trends all Travel Marketers should be aware of 2016. What a year. We’ve had Brexit, Trump and all manner of celebrity fatalities. It just makes you want to jet off somewhere nice and forget about your troubles for …..
By Patrick Kelly 25 Nov 2016 When are Black Friday weekend shoppers planning to hunt for bargains? Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day. Black Friday is finally here, whether you love it or hate it, there is one undeniable fact – Consumers spend big during this period. Consumers …..
By Robert Allen 25 Nov 2016 2016 US Digital Marketing Budgets: Statistics and Trends Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to …..
By Expert commentator 25 Nov 2016 How to perfect your marketing automation in time for Christmas Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done Summer is long gone and the Bank Holidays have been exhausted for the year. While ‘normal’ people …..
By Robert Allen 25 Nov 2016 The Winners and Losers in the Battle of Black Friday The key trends emerging from this year’s Black Friday marketing campaigns Total consumer spending on Black Friday has consistently increased over the past few years, to reach heights so dizzying that many retail businesses have realized they can’t afford not to …..
By Robert Allen 24 Nov 2016 Smartphone ownership up across all demographics Chart of the Day: Third Quarter Smartphone ownership stats show near total adoption among under fifties A whopping 97% of under 45s in the US own a Smartphone. That’s just about as high a rate of adoption as it’s possible to get. The …..
By Expert commentator 24 Nov 2016 Ecommerce Content Strategy Essentials 9 Key Content Types For Your Ecommerce Site With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they …..