Digital Economy Bill update: New Marketing Code Sanctioned By Commons Committee The Committee stage of the Digital Economy Bill has passed with a change to the Data Protection Act 1998. The key consideration is that the Information Commissioners Office is …..
Stay ahead of the curve with these essential 2017 retail trends There are lots of exciting new digital technologieis for retail marketers to explore next year, including: chatbots, social commerce, Google Beacons and virtual/augmented reality. Retail marketers have had to …..
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FREE ACCESSUse our new Digital Marketing metrics Google Docs reporting Spreadsheet to see your key marketing metrics at a glance For Marketing, Digital marketing or e-commerce managers, the first week of the month is always a frantic one launching new campaigns, monthly …..
Key Findings from a survey of 500 European fashion retailers Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety …..
Digital marketing models to provide useful frameworks for digital audits, planning and strategy If you are a marketing manager needing to create a digital marketing plan or conduct an audit or review online communications, models provide a helpful flow as …..
Over half of customers prefer to buy from a site using guest checkout In our latest Chart of the Day, we find that research by Worldpay suggests there are several key barriers to cart abandonment, including lack of guest checkout and …..
How and Where to Add Chat To Your Website I’ll start with a simple question: Are you actively interacting with visitors to your store? If you own a physical store, your answer is probably ‘Yes’. But if you operate a …..
What to avoid when looking for Ecommerce payment solutions For most ecommerce retailers, payment gateways are seen as a necessary evil. Yes, they help you accept payments from your customers, but they’re not at the top of your list of …..
Chart of the Day: Customers around the world chose retailers with loyalty programs over ones which don’t. As this chart from Nielson shows, customers spending decisions are highly likely to be influenced by the presence of a customer loyalty program, with 65% of …..
