Chart of the Day: Content marketing continues to be a key tactic for B2B lead generation. Over 600 B2B marketing professionals were asked “How is your content production going to change over the next 12 months?”, a whopping 71% said they plan …..
Unusual Tactics To Help Small Business Win The Holidays I’m writing this article on the morning of Black Friday, just after I cleaned out my inbox of all the promotional emails I had received from retailers about their special offers. …..
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FREE ACCESSDigital Economy Bill update: New Marketing Code Sanctioned By Commons Committee The Committee stage of the Digital Economy Bill has passed with a change to the Data Protection Act 1998. The key consideration is that the Information Commissioners Office is …..
Stay ahead of the curve with these essential 2017 retail trends There are lots of exciting new digital technologieis for retail marketers to explore next year, including: chatbots, social commerce, Google Beacons and virtual/augmented reality. Retail marketers have had to …..
Chart of the Day: An example of the ‘Critical few’ KPIs To coincide with the release of an enhancement to our RACE digital marketing dashboard, today’s Chart of the Day isn’t published research around digital marketing. Instead, it’s what I think …..
Use our new Digital Marketing metrics Google Docs reporting Spreadsheet to see your key marketing metrics at a glance For Marketing, Digital marketing or e-commerce managers, the first week of the month is always a frantic one launching new campaigns, monthly …..
Key Findings from a survey of 500 European fashion retailers Retailers are undoubtedly enthusiastic about innovation, with more than half viewing it as a priority for their business. But when it comes to actually delivering innovation, retailers face a variety …..
Digital marketing models to provide useful frameworks for digital audits, planning and strategy If you are a marketing manager needing to create a digital marketing plan or conduct an audit or review online communications, models provide a helpful flow as …..
Over half of customers prefer to buy from a site using guest checkout In our latest Chart of the Day, we find that research by Worldpay suggests there are several key barriers to cart abandonment, including lack of guest checkout and …..
