By Mike Berry 23 Jan 2017 3 Huge Digital Marketing Opportunities for 2017 3 critical areas you will need to invest in to have a successful 2017 “In the middle of difficulty lies opportunity.” Albert Einstein Well there were plenty of difficulties for digital marketers in 2016, so let’s start 2017 by focusing on …..
By Robert Allen 20 Jan 2017 TemplateMonster CEO, David Braun: We Owe the Idea of TemplateMonster to the Customers Who Didn’t Need a Custom Design Our interview with Template Monster’s CEO, David Braun What are the challenges and success factors in creating online startups serving small businesses? To shed light on this with a case study, we spoke to David Braun about why he founded …..
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By Expert commentator 19 Jan 2017 Is your blog contributing to E-commerce sales? How to assess the value of blogs to your site and business For most businesses, blogs are part of the online furniture – every office is expected to have one. Occasionally though, their value may be called into doubt, whether …..
By Expert commentator 19 Jan 2017 Expedia case study – 5 ways to thrive in the competitive world of Ecommerce Expedia give their top strategies for growing new Ecommerce stores Expedia launched in 1996. That makes us ancient by internet standards. But the benefit of having been around so long is that our team witnessed the rise of e-commerce, and …..
By Robert Allen 18 Jan 2017 Google announces its ‘Crawl Budget’ rules [@SmartInsights Alert] Google reveals what factors influence your sites ‘crawl budget’ and what you can do to boost it Importance: [rating=4] For webmasters managing large sites (1000+ URLs) Recommended Source: Google Webmasters blog Your site has to be crawled by Google if it’s going …..
By Dan Grech 18 Jan 2017 Doing more with less time: The promise of content automation Email Marketing Expert Dan Grech explains his one goal for 2017: ‘Do less’. I’ve never really been a fan of ‘expert predictions’, especially when it comes to Digital Marketing. They remind me of Mystic Meg caressing glass balls, making some …..
By Robert Jones 17 Jan 2017 How much does Facebook Advertising cost? Chart of the day: Facebook advertising cost per click across the World Facebook advertising cost per click (CPC) is highest in Australia, Norway and Japan, where as Taiwan, Portugal and South Africa were found to be cheapest for CPC ads, …..
By Robert Allen 17 Jan 2017 Google starting to penalize sites using pop-ups [@Smartinsights Alert] Google has begun penalizing the rankings of mobile sites with “intrusive interstitials” (Pop-up ads or email capture lightboxes) Continuing their ongoing push for the “perfect” mobile experience Google announced via the Official Webmasters Blog “two upcoming changes to mobile search results that make …..
By Robert Allen 17 Jan 2017 The Politicisation of Advertising One of the biggest trends of 2016 went unnoticed, but it will change advertising this year Chatbots, Virtual Reality, Augmented Reality and Big Data. These are the hot trends for 2017 that have got marketers excited, and you are probably …..