A short tutorial and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training …..
Localization means more than just translation, you must adapt to meet your audience’s needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you don’t get your messaging right you …..
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FREE ACCESSA how-to guide for campaign reporting with examples One of the most important (but often overlooked) aspects of digital marketing is setting up your analytics properly. It’s a little bit technical but easy to do once you understand a few simple …..
How to make your landing pages generate more revenue Do you want to sell more? Or capture relevant targeted leads? Then you need to work on your landing pages to ensure they are working hard enough for you. Today we …..
Chart of the Day: Understanding subscriber loyalty – Part 2 of 2 This is the last of a two-part blog, covering subscriber loyalty and unsubscribing following on from – What is a good Unsubscribe Rate? We all know about click-to-open …..
6 steps to getting more from your meetings Meetings are a necessity for most business operations, especially marketing, where independent campaigns are running simultaneously under the same broad goals. You’ll need to gather your team to brainstorm new ideas, update …..
Is your fashion store missing out on the potential of fashion apps? Recent data released by Google confirms what we already know – mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before …..
Chart of the day: User generated is the single most influential factor in determining purchase intent. User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took …..
Facebook launches new tools to make group admins lives a little easier Facebook has rolled out some great new tools for group admins that will help them manage their groups more effectively. The aim of rolling out theses changes are …..
